AmeriTrac Railroad Services
One of the major challenges in designing for the industrial sector is that everything tends to look the same. The same outdated graphic design tricks seem to be passed around creating a generic follow-the-leader approach to marketing & design. AmeriTrac Railroad Services boasts some of the most accomplished rail construction & maintenance talent in the business and their identity should to reflect that. While we retained their traditional red, white and blue color palette, we also chose to pull in some natural tan colors and textures to reflect the timeless heritage of the American railroad industry.
Web Design
Customers are able to access AmeriTrac's service offerings and find contact information quickly. Often AmeriTrac is called to help in emergency derailment situations, and rapid response is crucial. Customers are never more than 1 click away from the important information they need.
News Center
To keep content fresh, Paravel built an online news publishing platform on our content management system, Butter. Company press releases, safety tips, articles and relevant industry updates are published frequently, providing visitors with the latest info on the rail industry.
Employee Application Center
AmeriTrac didn’t want to limit their labor pool to applicants coming into one of their offices. Potential employees can submit their applications to the AmeriTrac website, which AmeriTrac personnel can access online and sort by location, skill level or certifications.
Full Service Marketing
The more we worked with AmeriTrac, the more we found we could help them. We are currently performing quarterly work to set marketing budgets and strategies to manage their marketing efforts from design to production. From calendars to post cards and brochures, we’re able to execute the entire plan in-house, freeing up their valuable time to do what they do best; serve their customers.